Fractional CMO | Growth Architect

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Fractional CMO | Growth Architect

Scaling retail and product brands — from emerging to established — with purpose and digital precision.

30 YEARS ACROSS RETAIL, FASHION, MANUFACTURING & WELLNESS

I work with CEOs, founders, business owners and heads of marketing who know there’s untapped growth in their business — and want to unlock it without bloated agencies, internal overwhelm or unnecessary headcount.

30 YEARS ACROSS RETAIL, FASHION, MANUFACTURING & WELLNESS

I work with CEOs, founders, business owners and heads of marketing who know there’s untapped growth in their business — and want to unlock it without bloated agencies, internal overwhelm or unnecessary headcount.

Fractional CMO | Growth Architect

Scaling retail and product brands — from emerging to established — with purpose and digital precision.

30 YEARS ACROSS RETAIL, FASHION, MANUFACTURING & WELLNESS

I work with CEOs, founders, business owners and heads of marketing who know there’s untapped growth in their business — and want to unlock it without bloated agencies, internal overwhelm or unnecessary headcount.

30 YEARS ACROSS RETAIL, FASHION, MANUFACTURING & WELLNESS

I work with CEOs, founders, business owners and heads of marketing who know there’s untapped growth in their business — and want to unlock it without bloated agencies, internal overwhelm or unnecessary headcount.

This is for you if…

You’ve built something real — but growth feels harder than it should.

Your brand looks strong, but sales feel inconsistent

Marketing is busy, but impact is unclear

Your team is stretched doing everything

Agencies have promised growth and delivered activity

You don’t want more staff — or more chaos

You know AI and automation matter, but don’t want shiny nonsense

You’re making big decisions without clean visibility

You’re not stuck.
You’re operating without the right clarity, structure and system

I’m Renee.

Here’s what I do.

I’ve spent 30 years building, scaling and repositioning brands across Australia, Europe and global markets — inside businesses where growth actually matters.

Along the way, I’ve:

Senior Leader who scaled Cotton On Body from $150M to $300M in two years

Repositioned Country Road alongside its CEO at a critical point

Led Australasian marketing for Swatch, launching retail ahead of global moments

Built loyalty ecosystems reaching hundreds of thousands of customers

Led transformation inside billion-dollar, multi-brand organisations

Today, I bring that experience into businesses that want senior marketing leadership — without the overhead.

Why it feels harder than it should.

Budgets are tighter. Businesses are drowning in manual tasks and inconsistent sales.

Teams are stretched. Teams are stuck reacting instead of running streamlined systems.

Channels are crowded. Lead generation is unpredictable, and follow-up falls through the cracks.

AI is everywhere — but leadership is missing.

Most businesses aren’t short on effort.
They’re short on clarity, alignment and systems that actually convert.

Marketing is no longer a department.
It’s the conductor — orchestrating brand, sales, experience, systems and growth.

We fix this by installing repeatable frameworks that drive growth—with less chaos and more control.

From Tugboat… to Lighthouse.

Most businesses are operating like tugboats — pushing harder, pulling more levers, reacting faster.

High-performing brands operate like lighthouses — clear, confident, visible and magnetic.

My role is to help you make that shift — without blowing things up or starting again.

How I Work.

SEE IT CLEARLY

I diagnose where growth is leaking — across brand, messaging, sales and systems.
No assumptions. No ego. Just clarity.

DESIGN THE SYSTEM

I align strategy, language, customer journeys and AI-powered automation into one coherent growth engine — online and offline.

MAKE IT WORK

I build, implement, embed and refine — so your team gains momentum without overwhelm.

A focused way to start:

The 90-Day Growth Plan

A focused way to start:

The 90-Day Growth Plan

For leaders who want traction — not theory — I offer a 90-Day Growth Plan.

It’s a structured, senior-led engagement designed to:

For leaders who want traction — not theory — I offer a 90-Day Growth Plan.

It’s a structured, senior-led engagement designed to:

Identify untapped growth opportunities

Optimise existing assets and messaging

Build what’s missing (once, properly)

Funnel sales conversations to one system

Funnel sales conversations into one clear system

Reduce wasted time, tools and admin

Set your business up for scalable growth

No extra hires.
No bloated retainers.
Just clarity, structure and momentum.

Set your business up for scalable growth

No extra hires.
No bloated retainers.
Just clarity, structure and momentum.

PROPRIETARY METHOD

My signature L.E.AP approach leverages marketing and sales asset creation as a foundation to scale, helping businesses generate lasting growth with increased.

HYPER FOCUS ON RESULTS

My approach leverages clear and concise metrics, meaning fewer resources are needed to achieve big results. With this focus on outcomes-based performance, you can trust my solutions will drive growth in your organisation.

MEANINGFUL CONNECTIONS

Establishing a meaningful, empathetic connection throughout the customer journey is the key to unlocking powerful breakthroughs that result in a raving fan base for your company or organisation.

A focused way to start:

The 90-Day Growth Plan

Beta Client Opportunity:

Limited

For leaders who want traction — not theory — I offer a 90-Day Growth Plan.

It’s a structured, senior-led engagement designed to:

I’m opening a small number of Beta Client spots for the 90-Day Growth Plan.

This is for businesses that are ready to move — and want senior-level support, not another agency.

What you receive:

Identify untapped growth opportunities

The full 90-Day Growth Plan

Optimise existing assets and messaging

Direct access to me

Build what’s missing (once, properly)

The same depth I bring to global brands)

Funnel sales conversations to one system

A significantly reduced investment

In return:

Reduce wasted time, tools and admin

Feedback and a testimonial at the end of the engagement

Set your business up for scalable growth

No extra hires.
No bloated retainers.
Just clarity, structure and momentum.

This is not a lighter version of the work.
It’s the full system — offered at beta pricing.

Spots are intentionally limited.

Beta Client Opportunity:

Limited

Beta Client Opportunity:

Limited

I’m opening a small number of Beta Client spots for the 90-Day Growth Plan.

This is for businesses that are ready to move — and want senior-level support, not another agency.

I’m opening a small number of Beta Client spots for the 90-Day Growth Plan.

This is for businesses that are ready to move — and want senior-level support, not another agency.

What you receive:

The full 90-Day Growth Plan

Direct access to me

The same depth I bring to global brands

A significantly reduced investment

In return:

Feedback and a testimonial at the end of the engagement

This is not a lighter version of the work.
It’s the full system — offered at beta pricing.

Spots are intentionally limited.

This is not a lighter version of the work.
It’s the full system — offered at beta pricing.

Spots are intentionally limited.

Schedule a Complimentary

Strategy Session.

I get it, creating those Next-Level Leaps can be hard.

I drive growth through simplified action, transforming broad concepts into tangible, actionable outcomes designed to drive results. Using my signature L.E.A.P. methodology, which has helped organisations like yours choose the most effective.